The Rise of AI and Conversational Commerce
Imagine going into an actual store to buy something special, but there’s no one there to assist you. It’s always irritating, whether it’s due to staff shortage, or assistants who are too preoccupied with their phones, or simply bad timing. Despite our technological advancements, good service is one of the most important aspects of a shopping experience.
Sure, it’s OK to pop into Tesco for a few necessities, use the self-service checkout, and walk out without saying anything to anyone. However, you will need assistance with items that are more specialized, costly, or technological. You want someone to tell you one last time how those gold-plated headphones will bring you untold joy before you hand over your hard-earned cash.
Alternatively, you might go for the right size for you. While we live in a world where we can buy whatever we want, personal interaction is often necessary, even on the internet. Whenever we want, as a result, an increasing number of businesses are turning to artificial intelligence (AI) to ensure that someone is always available to assist customers.
The Rise Of Artificial Intelligence
Artificial intelligence (AI) used to be the subject of science fiction movies and Star Trek spaceships, but these days it’s as common as celery juice.
It’s evolved from the early Alan Turing days to become a part of our everyday lives, combining machine learning, natural language processing, and live operators.
It’s so pervasive that avoiding it would be difficult.
- You have Siri installed on your phone.
- Google Maps will show you how to avoid traffic jams.
- On Amazon, highly personalized product recommendations.
- Cars with driver assistance.
- And there are over 20 million Roombas delivering cats and toddlers around the world’s living rooms.
There’s no way out. We no longer pay attention to AI because it has become so ingrained in our culture.
But it’s constantly changing behind the scenes. And the businesses that use it are always coming up with new and inventive ways to incorporate it into our daily lives — making it so personal and essential that it’s sometimes difficult to say whether we’re speaking with a human or a bot.
Then Comes Conversational Commerce
Conversational commerce is an automated technology that allows online shoppers and brands to communicate through chat and voice interfaces. It is powered by rules and sometimes artificial intelligence.
Unless you’ve been living under a rock, that is. Or maybe you’re new to the site — in which case, welcome. You’ll notice that it’s something we do at Jumper. And perform admirably.
Everyone enjoys shopping, as you can see.
And everyone enjoys a good conversation.
When you combine the two and put them where people already spend their time — on social media or directly on their phones — life becomes much easier for everyone involved.
Sure, anyone can offer speed and convenience, but only a few can master the personal touch of online sales. That’s why, daily, we make conversational commerce magic happen for hundreds of brands.
Click here to read about some successful examples of conversational commerce where the brands’ performance outdid its expectations: https://insights.jumper.ai/successful-examples-of-conversational-commerce-and-why-they-work/
